Hello guys, Today I’m planning to show you precisely the way to promote YouTube videos.

(Step-by-step)
Thus if you wish to induce a lot of views on each video that you simply publish on YouTube, you’ll love the ways during this post.

1. Optimize Your Videos Around Trending Keywords

It’s no secret that YouTube SEO is HUGE.
the sole drawback is:
Most keywords on YouTube are super competitive.
And if you have got a tiny low channel, it’s planning to be robust to rank higher than the large guys.
Fortunately, there’s a straightforward answer to the present issue: optimize your videos around new, trending keywords.
Here’s how:
First, blood type topic plan into YouTube.
These are all keywords that folks are finding out without delay on YouTube.
(Which suggests that they’re not super competitive yet.)
you'll be able to conjointly use a free tool referred to as KeywordTool.io.
KeywordTool.io collects many of these advised keywords within seconds.

2. Promote approaching Videos in an exceedingly Community Post

The YouTube Community Tab is an underrated place to market your upcoming videos.
All you would like to try to do is produce a post that explains WHY people ought to anticipate your video.
Then, preview what that video can cover.
That way, once your video goes live, your audience is going to be ready to see it out.
In fact, once I previewed associate approaching video the day before, that video racked up twenty-four thousand views in eleven days.

3. strive "The Sequel Technique"

The Sequel Technique may be a new strategy designed to assist you get a lot of views from “Suggested Video”.
 
I define the complete method (with a real-life case study) during this video.
however, if you like to read, here are the steps:
First, notice a well-liked video in your niche.
For example, this video on my channel has over 760k views.
Second, take what’s sensible that video… and make it even higher.


you'll be able to improve the first videos:

  • Graphics and animation
  • Audio quality
  • Pacing
  • Overall video content quality
  • Content delivery
  • heaps a lot of
Basically: do something you can to make a video that’s 5-10x better than the popular video.
Last up, optimize your video exploitation a number of similar keywords that the popular video uses.
For example, you'll be able to see that this video is optimized around the keywords “how to induce a lot of subscribers on YouTube” and “YouTube subscribers”.
 
thus as long as those keywords accurately describe your video’s content, you wish to use those terms within the video title, description, and YouTube tags.
Why?
YouTube desires to indicate connected videos in the advised Video section.
 
And once your video data is super just like a well-liked video, you have got an honest likelihood of your video introduction next to its popular video.

4. Use Your Channel’s inherent Promotion Tools

Did you recognize that YouTube offers each channel 3 free video promotion tools?

It’s true.

Unfortunately, most people don’t cash in on those impressive tools.

thus if you’re trying to find a simple thanks to promoting your YouTube video, ensure to pay some minutes with these three features.

  • YouTube finish Screens: These are a good way to feature different great videos from your channel… and boost your subscriber count.
  • Cards: YouTube cards aren’t as powerful as finish Screens. however, they're a great way to send folks to a number of your best content.
  • Disapproval Watermark: permits you to add a subscribe button to every single video.

 

5. Promote Your Videos On Forums and Q&A Sites

Forums, Reddit and Q&A sites (like Quora) are some of the most effective places to market your videos.
Why?
folks visit these forms of sites for 2 main reasons:
1. to ascertain new content
2. to induce their queries answered
And your video will facilitate each of those things.


For example, let’s say simply} just revealed a replacement video regarding the Paleo Diet.
Your start is to search out places wherever Paleo followers visit find new content about the Paleo Diet (like the r/paleo subreddit).
 
Then, share your video therewith the group.
You don’t need to merely drop a link to your video. ensure to write down a full post that outlines what the community might learn from your video. And hang around to answer queries and participate in the discussion.
you'll be able to conjointly use your video as to how to answer questions on Quora.
simply hunt for open questions on your video’s topic:
 
Then, associates were the person’s question. Finally, plant your video at the top of your answer just in case folks need to be told more.
Here’s an example of however your answer ought to look:

 

6. Improve Your Video’s Click Through Rate

Your video’s click-through rate (CTR) is vital for 2 main reasons.
Reason #1: a better CTR=more views on your video.
For example, let’s say you have got a video that ranks #3 in an exceedingly YouTube search.
 
which video contains a 4% CTR.
 
Well, if you'll be able to raise that CTR to 10%, you’ll get 2.5x a lot of views… while not having to try to do something else.
 
Reason #2: YouTube’s algorithmic program uses your video’s CTR as a ranking factor.
In fact, within The YouTube Creator Studio, they state that:
 
Here are some ways in which you can get more clicks on your videos:

  • produce colorful, compelling fingernails that stand out.
  • ensure your title and thumbnail work along and complement every other.
  • Write fascinating titles (without exploitation clickbait).

7. Double Down On Your Best Traffic Sources

“Traffic Sources” are the various places that folks use to search out your videos on YouTube.
the foremost common traffic supplies are:

  • YouTube search
  • advised Video
  • Browse options
  • External (Social media sites)
And if you discover a selected traffic source that’s operating well for you, double down on it.
you'll be able to see your best traffic sources within the “Reach” tab in YouTube Analytics.
 
As you can see, my #1 traffic source is YouTube Search.
 
(With suggested videos coming back in as second.)
That’s why I exploit ways just like the Sequel Technique to induce a lot of views from the advised Videos section.
however, if you’re crushing it with suggested videos, then you most likely need to pay longer on SEO.
You get the thought 🙂
8. specialize in the primary twenty-four Hours
once it involves YouTube promotion, the first 24 hours when a video goes live is SUPER important.
That’s as a result of YouTube's tends to market new, fashionable videos on users’ homepages.
thus if you get traction on your video right after it goes live, you can get an enormous spike in views from YouTube’s homepage.
 
See however 38% of that video’s views come back from “Browse Features”?
“Browse Features” essentially suggests “views from YouTube’s homepage”. As your video gets older and older, the views you only} get from “Browse Features” drop significantly.
however within the period of time of your video, as you just saw, “Browse Features” may be an enormous source of views.

9. Share Your Videos On Social Media With "The Preview"

Social media continues to be one of the most effective ways that to market new YouTube videos.
this is often why I continually share my new videos with my followers on Facebook, Twitter, and LinkedIn.
 
The one catch regarding sharing your videos on social media is that the majority of social media algorithms favor content that keeps folks on it social network.
(aka “Native content”)
therefore if your post is simply a link to your latest video, sites like Facebook are about to BURY that post.
Fortunately, there’s a straightforward resolution to the present problem: The Video Preview.
These are the precise steps:
First, grab a 30-60 second clip of your video. This clip ought to be able to stand on its own. For example, your clip is a tip from your video or a funny moment that represents your video.
Then, share that clip on social media as a video post. Here’s an associate degree example:
 
Finally, link to the complete video on YouTube because of the 1st comment:
 
as a result of your post isn’t simply a link to YouTube, it will get nice reach.
And if your clip is good, it'll provoke people to need to envision your entire video… that they'll simply do due to the link within the comments section.

10. Send Your Video to Email Subscribers

Promoting YouTube videos on social media is great.
however, if you wish to urge the foremost quantity of eyeballs on your video, NOTHING beats email.
Here’s the way to do it:
First, write an attractive newssheet email that describes why your video’s topic is important. Here’s an example:
 
Then, transition into however your video can facilitate folks… and link to your video:
 
Now, there are 2 ways to link to your YouTube video from your newssheet:
1. Send folks a link to the YouTube watch page.
2. introduce your video during a diary post. And send people thereto blog posts.
Personally, I send people directly to my video on YouTube.
That way, I maximize my views, comments, subscribers, and alternative engagement signals that YouTube pays attention to.
however, there’s a case to be created for causation newsletter subscribers to a video that’s embedded on your website.
In fact, Marie Forleo sends her email subscribers to a diary post that options her latest YouTube video:
 
The face of causation folks to your blog is that you’re sending people to your own website… not sending them to YouTube.
Plus, once people share your video, they share your site, which sends traffic your way. Also, oral communication and community happen on your site.
The drawback is that you’ll in all probability get fewer views on it video.
Plus, when somebody leaves a treat to your post, they’re not effort one on YouTube. And considering that comments will facilitate your YouTube rankings, those lost comments are extremely hurt.
With all that said: There are no “best” thanks to promoting your video to your newssheet subscribers.
each approach have execs and cons. therefore it’s ultimately up to you.

11. Re-Optimize previous Videos

the majority transfer a video to YouTube, reply to comments for many days, and ne'er look into that video again.
Well, one of the most effective ways to urge additional views is to re-optimize old YouTube content that’s collecting dust.
Unfortunately, you’re super restricted with what you'll be able to amend for videos that you’ve already uploaded to YouTube.
 
That said, you'll be able to still amendment the videos:

  • Title
  • Description
  • Tags
  • Thumbnails
In fact, a moment passed I went back to a number of my previous videos and updated their information and thumbnails.
 
that helped provide those old videos some new life.

12. Collaborate With alternative Channels

this is often like guest posting… except for YouTube.
So, realize a channel in your niche that’s regarding your size (or slightly bigger).
Then, produce an incredible video for that channel.
this straightforward approach can get your channel ahead of thousands of the latest folks. and since publication of a video on associate degree other channel is a tacit endorsement, these people are super doubtless to subscribe to your channel.
For example, a moment back I recorded a “Guest video” for Noah Kagan’s YouTube channel.
 
and since Noah includes a slightly totally different audience than me, it got my channel in front of several new people.
 
The key to a palmy “collab” is to own a particular plan in mind BEFORE you reach out.
In alternative words, you wish to send the channel that you just wish to collab with:

  • Reasons why they must collab with you
  • What variety of video you’ll produce for his or her channel
  • Why their audience can love your video
  • A timeline of after you’ll send your guest video
massive channels get bombarded with requests all day long. therefore once you send a pitch that emphasizes what they get out of the collaboration, you have got an honest likelihood of obtaining a “yes”.

13. Directly raise Viewers to Subscribe

this is often one of the simplest ways that to urge additional subscribers from every video.
(Subscribers that may facilitate promote your future YouTube videos).
All you wish to try to do here is directly raise viewers to subscribe to your channel.
In fact, YouTube themselves recommends this actual approach.
 
For example, I ask folks to subscribe to my channel at the top of every single video.
 
that is one of the most reasons that my channel generates 7k+ subscribers every month.
 
professional Tip: raise your audience to subscribe AND hit the bell icon. after they do, they’ll get a notification after you publish a brand new video.
 
In fact, you'll be able to see what percentage of your subscribers are linguistic communication up for notifications in your YouTube Studio Analytics.
 

14. Boost Your Video’s Average read period

Increasing your view duration may be a good way to market your YouTube video.
Why?
Well, after you transfer videos that keep folks watching, YouTube can promote your videos across the platform automatically.
 
and also the best thanks to increasing Average read Duration?
transfer long videos.
Seriously.
Longer videos will nearly always have a better Average View period compared to short videos.
If 2 videos have similar Audience Retention, however, one is longer, the longer video goes to rack up a better Average read Duration.
 
For example, verify this video from my channel.
That video is quarter-hour long… considerably longer than most videos regarding YouTube SEO.
and also the proven fact that it’s long is each of} the most reasons the video has racked up over 516k views to date.
 
I’m not alone.
virtually every video that Mr. Beast puts out is around 15 minutes long.
 
Note: Obviously, you don’t want to pad your video with fluff or filler. That’s gonna do additional hurt than good.
Instead, you wish to hide just about everything there's to understand this topic during a single video.

15. Promote Your YouTube Channel On different Platforms

In other words:
Promote your YouTube channel on your own blog.
 
On other blogs (via guest posts).
 
And podcast interviews.
 
Basically: whenever you are doing one thing to push your brand, promote your channel too.
In fact, I even promote my YouTube channel after I do guest interviews on other channels.
 

16. Add New Videos To Playlists

This couldn’t be any easier:
Whenever you transfer a replacement video, add it to a well-liked list from your channel.
For example, I printed this video a short time ago.
And one of the primary things I did was add that video to the present list.
 
That way, additional folks may notice it (including people that aren’t signed yet).
YouTube even allows you to add your video to a playlist as you upload.
 
If you would like to induce additional exposure to its video, you'll be able to even push it to the highest of that playlist.
In fact, that’s what I did with my SEO list video. after I added to my playlist, I additionally made it the primary video therein playlist. 

17. attempt Video Ads

No list of YouTube promotion methods would be complete while not ads.
Personally, I choose to promote my videos exploitation organic channels (like YouTube search, email newsletters, associate degreed social media).
however, there’s a time and place for ads… particularly if your channel doesn’t have an audience yet.
the foremost well-liked thanks to promoting YouTube videos with advertising is YouTube Ads (which run through Google Ads).
 
this enables you to push your videos on the YouTube platform (including the highest of the search results and on to people in your target audience).
 

18. Write useful Comments On different Channels

I take the time to go away with helpful, positive comments on other channels all the time.
 
This helps with YouTube promotion in 2 ways:
First, it gets you and your channel before that person’s audience.
an exact proportion of individuals that see your comment will click over to your channel and watch your videos.
 
and therefore the higher your comment is, the additional engagement it'll get (upvotes and replies). This engagement can facilitate pushing your comment to the highest of the comments section.
Second, it helps build relationships with different YouTubers.
As somebody that runs a semi-popular channel, I will tell you primarily that I see and bear in mind those that systematically leave nice comments.
In fact, elderly another YouTuber’s measuring device screen can increase the chances of a collab down the line.
professional Tip: If you’re progressing to use this approach, confirm you've got a unique, skilled Channel Icon. Your Channel Icon shows up next to your comment. thus you would like it to be one thing that represents your channel’s branding.

19. Use Consistent disapproval

Your channel’s overall branding and positioning is HUGE.
For example, I recently helped my friend Heini Zachariassen together with his YouTube Channel: Raw Startup.
At the time, his channel was troubled to induce views. And a giant reason for that was that his channel’s branding was everywhere the place.
His channel art, video graphics, video intro didn’t remotely match.
So, one of the primary things I did was working with Heini to get his custom thumbnails, intros, and channel art all to match.
 
And this easy approach helped offer Heini’s channel a strong, skilled complete presence.
Nice.

20. notice Untapped Keywords From The "YouTube Search" Report

To execute this strategy, head over to the “Traffic Source: YouTube Search” section of your YouTube Analytics.
 
Then, examine all of the keywords that you just rank for.
 
If you’re optimizing your videos around specific keywords already, you most likely won’t be stunned by the terms that show up at the highest of the list.
however, once you scroll all the way down to the all-time low of the list, you'll be able to bump into keywords that you’re “accidentally” ranking for.
 
after I notice a keyword like this, I sometimes produce a replacement video optimized around that term.
however, you can additionally simply sprinkle the new keyword you found into a recent video’s title, tags, and description.
Either means works.

21. build a replacement Video Your Channel Trailer

It’s no secret that a YouTube Channel Trailer can assist you to flip viewers into subscribers.
That said:
Your trailer takes up prime property on your Channel Page.
 
thus if you want to push a particular YouTube video, take into account swapping out your trailer and golf shot that video therein spot.
In fact, that’s precisely what the gallant excellent YouTube channel does.
They don’t have a conventional channel trailer. Instead, they use the trailer section to feature their latest stuff.